Hey guys! I know I haven't posted in a long time! ...and i can hear the crickets chriping away in the background. Enthusiasm? Probably not.
Anyways, are you guys as excited as I am about the 2012 Black Friday shopping this year? I hear it's going to be big-and you never know! If the world does end (insert sarcasm here) then you'll have enjoyed the best deals of the season and left money in the pockets of a lot of businesses this year.
I, personally, am not going out to the chaos that is Black Friday. I'm not brave like some of you handy-dandy shoppers. You guys are brave, you really are. Besides that, being poor and transpo-less kinda factors in... BUT!!! If I WERE going Black Friday shopping, I would probably go and find one of those new Apple things that's an ipad with an attachable keyboard. (Is technology impared and doesn't know what it's called). It would be a super help though, because I've been searching around for a good deal on a laptop that's more transpo-friendly than the clunky 2007 one that I had to carry around in a big black bag. (ugh). So yeah, I think the hunt for that would drag me out.
After all, last year's Black Friday rush let my best friend get the newest (then anyways) iphone that WOULD have been 600 + dollars, in addiion to data packages and whatnot...for 100 something dollars. Great deal, right? I don't know just how easy it WAS to get her hands on it, but I know that I wanted to steal it from her by New Years. (Is really not kidding...)
ALSO!!! I'm not sure if it was just me, or if other people didn't know this befoe either, but Black Friday is a coined term that refers to that mythical 'big sale' day right after Thanksgiving where business profits are in the black, meaning they'e doing good...really good. You've got to think that if they're in the RED...that's bad. Red is bad bad BAD to a business's pofit. Personally, I thought it was a day in history that kicked off the big spending-like a holiday. (shrug)
Now you guys KNOW if I'm posting...that means i've got a cool article to show you all. It covered three things business changed from 2010 to 2011 in order to improve their sales and relations with their customers.
1.) Customers Crave Mobility: I actually HAVE noticed this recently when I'm out and about with my friends. They're always talking about Ebay and Paypal...and i just sort of sit there twiddling my thumbs. But it does feel like mobile purchasing/shopping via ebay and paypal is getting big. My gradparents are ebay-holics, so I get to hear ALL about it. (Insert heavy sarcasm)
2.) Consumers want 'Couch Commerse': I actually have seen this happen, and it goes and relates back to things like ebay, or online catelogs/walmart. Basically, consumers (people who buy the product) want the ease of the online store, and that has begun to increase drastically as of late, especially with the ease it takes to turn on a mobile device, hop on the web, and buy something. Brilliant idea o the couch potato... (absolutely no sarcasm, surprisingly)
3.) Success Centers On The Customer Expeience: This is probably the most important aspect of the three listed in the article. A business/store/what have you cannot function successfully unless they can relate to their customers and center themselves on a specific typel of customer. Black Friday aside, I don't know if you guys have seen/heard of/been to a 'Hot Topic', usually in a mall, or visited their online store, but hey have a vast selection of merchandise specifically for a typle of teenager or young adult. They, in almost every aspect, RELATE themselves to their customers. I know because I've gone birthday shopping there recently for my cousin.
So, in short-and if you've survived m rambling, I've seen Hot Topic, Paypal, Ebay, and even Wal-Mart following the advice given in the article. Wal-Mart especially CHANGED near me and completely REMODELED and built on to their store. It literally gave a new face to how I viewed Wal-Mart.
So with that said, I'ma hop off for today and I'll catch you guys on the flipside. Have a Merry Christmas, Happy Hanukkah, Quanza, etc... And be careful out there on Black Friday. It gets brutal... (has already begun to gather movies to pass the time during Black Friday)
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