Logo!!

Well guys, I'm super excited! I got my logo design done today, and it looks really cool! It took me really...really long though...and more than a little brain power... This might have been the first project I actually had to walk away from completely for a day. It was strange, because that was the day I just felt off...

Either way, I'm back and on the ball! I hope you guys like this one!! I loved making the butterflies. Keep in mind my first design was a dark brown diamond shape with green initials (SB) outlined in light pink... Yeah, no the most inspiring logo... I loved making this one though, because I could really gonnect with it, and I loved the colors. I don't really like them on their own, but this combination seemed to pop and bring something sleek to the usual artsy flairs I love using.

... Alright, I'm rambling and hungry, so I'll just psot the picture for you now!

Anyways, the printout was somehow grey and black...which sucks... I really wanted o see the printed version in color. Oh well, I still loved how it turned out! Before I start rambling again...bye!

Thank You Card

Two posts in under an hour - I think I'm on a sugar induced roll here guys! Anyways, you've all seen or can see my Business Card, but NOW I'm going to show you my Thank You Card. This one's a little less heard of universally, but when someone does something for our class or for us, we send them Thank You cards. I want to show you guys mine!

Keep in mind my favorite color in the entire world is any shade of green. Yeah, too emotional about it, and not all of you will like it as much as I do. This one I had a few designs on, prior, but I loved working on this one the most, again because it was green and very simple.

 

 

Also, you might figure out just how much I love the gradiant tool. It's absolutely amazing! Anyway, I hope you enjoy!

Business Card

Hey guys! It's me again~!! This time I've had donuts AND a cupcake...so I'm about to have a sugar peak. Anyways, I wanted to talk to you guys about business cards.

In this class, as with everything in business, you need something to remind your potential clients that you do, indeed exist. That being said, I want to show you guys my newest business card. It's...bold, to say the least, but my name is all green and retro, so I enjoyed making it. Originally, though, I came up with nine or ten OTHER designs...which all failed...badly. For security reasons, though, I can't post it. Sorry guys!!!

Who Would'a Thought?!

Hey guys! Been a few days, huh? Anyways, it's a Monday, and I'm beat. Sugary treats like cupcakes and cinnamon rolls have yet to be very affective (though very delicious). Anyways, I'm back with another article!!! I know, you're all excited! But before you groan and tell me "It's a Monday thing, calm down girl!" hear me out!

You thought you knew carrots, and I KNOW you thought you knew Baby Carrots. I bet you never thought of them like this before, though! More than that, you probably thought you knew Coca-Cola. I bet you never expected there to be a connection though.

Jeff Dunn, following in his father's footsteps, became one of Coca-Cola's top executives. When he shifted his attention to baby carrots, though, his experience in Coca-Cola would help him market the kids healthy snack food in a whole new light. By the time he shifted companies, sales of baby carrots were falling flat. Because of their shelf life, carrots in general remained in the veggie bin of the fridge and were never heard from again. This had to change! Using his marketing knowledge from Coca-Cola, a product he called 'sugar water and fairy dust', he decided that Baby Carrots needed that 'fairy dust', and to shift to a new category.

Working with a marketing company, Crispin, Dunn set his sights on an entirely new goal. He didn't want to advocate carrots as health foods anymore. That had been done, and it wasn't marketing. Instead, he moved to change the carrot business entirely. To his mind, carrots vs. junk food wouldn't work. Instead, he strived to MAKE carrots the junkfood. Using all new, yet strikingly familiar, package strategies (most often seen in chip commercials), Dunn wanted to put baby carrots on the top shelf of the fridge, on the kitchen counter, and in vending machines. Using newer, bolder, commercial straegies, mirroring Mountain Dew and their bold commercials, they brought baby carrots into the world of junk food. In the article, he noted that Baby Carrots WERE the original Orange Doodle. They had the basic characteristics. Neon orange and bite sized, they were crunchy, dip-able, and fairly addictive. Afterr a year, sales rose 10 to 12 percent!

Wow, I never thought they could pull it off, honestly! I'D buy it if the commercial featured a rocket-shopping carts in the desert, baby carrot gun-fire, pterodactyles, and famous stars or actors! You can't tell me you WOULDN'T at least be curious.

Seriously though, the way they do this is really a stroke of modern genius. Dunn, in partnership with Crispin, came up with an idea to use familiar material-like chip bags-to market individual carrot snack packs, using modern sleek designs and commercial advertising. Heck, they're even appealing to teens now. By putting vending machines in high schools, not only is the popular snack fresh and ready to eat, but the method is visually appealing.

Personally, guys, I LOVE Baby Carrots, and I'd buy them even in a simple container, so long as I had peanut butter or ranch dip to go with them. I have them every day for lunch. After reading this article, though, I have to say I love the modernization and the new ideas. By appealing to younger generations-teens and younger-they're opening up a whole new door of opportunities.

Well, that's about it for my new found (sugar induced) streak of inspiration! I'll see you cool cats on the wild side! (Yes, yes, chessy lines are cheesy. I know...and now I want cheese).